CRM Marketing Manager

About the job

Here at MindLabs, we're driven by a simple but powerful goal: to make the world a happier place. Almost everyone experiences a mental health problem at some point in their lives, whether it’s through stress, anxiety, or depression. In a time where it’s become expected to take care of your physical health, there’s still a stigma associated with taking care of your mind. We want to change that, and we need your help.

We’re building the first live mental health platform. We help people feel calmer and more relaxed by serving them engaging live classes led by qualified instructors and therapists.

Who Are We?

We're a team of experienced product founders, video producers, and mind experts. We're backed by Passion Capital (Monzo), Seedcamp (Transferwise, Revolut), and the brains behind consumer brands like Zoopla, Uber, Carwow, Urban, and many more.

We've previously created digital communities with millions of passionate followers. We want to do the same in the mental health space.

What Our Supporters Are Saying

"We’re super excited to be working with MindLabs as they transform the way we look after our minds. Mindfulness is more important now than ever and we can’t wait to see what this team achieves!" - Eileen Burbidge (Partner, Passion Capital)

"Mental health is one of the most urgent opportunities to improve billions of lives. Having helped build billion-dollar consumer companies, we're excited to see how MindLabs will change the world with this much-needed solution for our mental health." - Reshma Sohoni (Founder Partner, Seedcamp)


The Opportunity

We are looking for an awesome CRM marketing manager to lead our customer lifecycle management and member communications strategy here at MindLabs. We're a consumer-facing brand focused on launching a revolutionary mental health app which will impact millions of lives around the world.

You will have full ownership of this high-impact function as you spearhead our CRM strategy across our owned channels (email, app, push, SMS). You'll be in charge of ensuring that our member communications are world class, that they are relevant, timely and well thought out from a user experience perspective.

This is an excellent opportunity for an entrepreneurial CRM leader who wants to make their mark as a key member of a well-funded, early-stage startup. You'll get to work with brilliant minds and passionate individuals driven by the shared mission of making the world a happier place.

Responsibilities

  • Own the full customer lifecycle journey, ensuring we’re engaging with members when it matters most
  • Work closely with our design and product teams to ensure our communications are thumb-stoppingly amazing
  • Own, design and deliver our automation strategy, celebrating our members achievements & actions together
  • Lead our personalisation & segmentation efforts, ensure we’re all about the individual & where they are in their journey with us
  • Collaborate closely with design, content, social, product & engineering on delivering world-class digital campaigns
  • Immerse yourself in CRM data and make insight-driven decisions to optimise your strategy
  • Lead from the front, exploring new ways to optimise our communications, as you constantly test and learn from existing campaigns

Requirements

  • A passion for our mission of making the world a happier place 
  • 5+ years experience in CRM marketing
  • Expertise in using ESP, CRM platforms & segmentation tools
  • Confidence in building a mobile-first communications strategy
  • Ability to be autonomous in writing & understanding workflow logic (for automation purposes)
  • A data-driven, analytical approach, with experience in data reporting tools
  • An enthusiastic and self-motivated nature, always looking for ways to improve


Working At MindLabs

We think that in order to change the world, you need to first believe that you can change the world. And so our team is fundamentally optimistic by nature.

Everything we do is for our users, and because we're helping to improve something as important as their mental health, we make sure to craft products with the utmost care and highest attention to detail.

But most importantly, we want you to have fun while you're doing your life's work. We promote your wellbeing with regular socials, daily classes live in our office, industry-leading perks, and generous compensation, so you can rest assured knowing you'll be surrounded by teammates who are just as motivated as you are to change the world for the better.

We also offer some amazing benefits to attract only the best:

  • Holidays: 27 days paid holiday every year (excluding bank holidays). And we want you to use them all!
  • Stock Option Scheme: We run an employee share option scheme so you can have ownership in the company's future
  • Family: 22 weeks at 100% full pay for the primary caregiver (if you've worked for us for over 52 weeks)
  • Mental Health: Free opt-out mental health coaching, daily mind classes, and an in-office massage every month
  • Birthdays: Have a day off on your birthday (on us) and the best cake in London to celebrate!
  • Remote Working: At MindLabs, you have the option to work remotely; from home, from your local coffee shop, wherever you can get the job done.
  • Pension: We add an extra 3% of your gross salary to your pension pot every month
  • Equipment: We give you all the tools you need to work effectively, including a new MacBook, monitor, and keyboard
  • Socials: Regular socials, fun activities, and yearly retreats (all optional, but we'd love for you to be there)
  • Referral Bonus: We'll pay you a cash bonus for every new team member you refer after they pass their probation

Who are we?

We're a team of experienced product founders, video producers and mind experts. We're backed by amazing investors like PROfounders Capital (MADE), Passion Capital (Monzo), Seedcamp (Transferwise, Revolut), Slack Fund (Hopin, Notion) and the brains behind consumer brands like Sky, Zoopla, Uber, Carwow and many more.

We've previously created digital communities with millions of passionate followers. We want to do the same in the mental health space.

Read more about us on our website: https://wearemindlabs.com/

 

Additional information

  • Remote status

    Flexible remote

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!

Perks of the job

  • 🏝 Holidays

    27 days paid holiday every year (excluding bank holidays), as well as a day off on your birthday!

  • 📈 Stock option scheme

    We run an employee share option scheme so you can have ownership in the company's future

  • 👪 Family

    22 weeks at 100% full pay for the primary caregiver (if you've worked for us for over 52 weeks)

  • 🧠 Mental Health

    Free opt-out mental health coaching, daily mind classes, and an in-office massage every month

  • 🧑‍💻 Remote Working

    At MindLabs, you have the option to work remotely; from home, from your local coffee shop, wherever you can get the job done

Already working at MindLabs?

Let’s recruit together and find your next colleague.

email
@wearemindlabs.com
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