Digital Marketing Manager

About the job

Here at MindLabs, we're driven by a simple but powerful goal: to make the world a happier place. Almost everyone experiences a mental health problem at some point in their lives, whether it’s through stress, anxiety, or depression. In a time where it’s become expected to take care of your physical health, there’s still a stigma associated with taking care of your mind. We want to change that, and we need your help.

We’re building the first live mental health platform. We help people feel calmer and more relaxed by serving them engaging live classes led by qualified instructors and therapists.

Who Are We?

We're a team of experienced product founders, video producers, and mind experts. We're backed by Passion Capital (Monzo), Seedcamp (Transferwise, Revolut), and the brains behind consumer brands like Zoopla, Uber, Carwow, Urban, and many more.

We've previously created digital communities with millions of passionate followers. We want to do the same in the mental health space.

What Our Supporters Are Saying

"We’re super excited to be working with MindLabs as they transform the way we look after our minds. Mindfulness is more important now than ever and we can’t wait to see what this team achieves!" - Eileen Burbidge (Partner, Passion Capital)

"Mental health is one of the most urgent opportunities to improve billions of lives. Having helped build billion-dollar consumer companies, we're excited to see how MindLabs will change the world with this much-needed solution for our mental health." - Reshma Sohoni (Founder Partner, Seedcamp)

The Opportunity

We are looking for an awesome digital marketing professional to lead customer acquisition here at MindLabs. We're a consumer-facing brand focused on launching a revolutionary mental health app which will impact millions of lives around the world.

You will have full ownership of this high-impact function as you spearhead our user acquisition strategy across all digital channels. You'll be in charge of a substantial marketing budget and the overall performance of this important and fast-growing part of the business.

This is an excellent opportunity for an entrepreneurial marketing genius who wants to make their mark as a key member of a well-funded early-stage startup. You'll get to work with brilliant minds and passionate individuals driven by the shared mission of making the world a happier place.

Responsibilities

  • Design, develop and implement a world-class customer acquisition strategy
  • Take ownership of our digital marketing strategy from prospecting to re-marketing initiatives
  • Lead on PPC, CPC, Affiliate and SEO initiatives
  • Head up our App Store presence both from an organic and paid perspective
  • Own our member acquisition funnel and always looking for new innovative opportunities to convert members (CRO)
  • Be all about the customer, monitoring cohort behaviours and value
  • Be a world-class campaign owner and collaborate closely with design, content, social, product & engineering teams on delivering digital campaigns
  • Understand the landscape of audience data in a post-GDPR and iOS 15 world
  • Identify new opportunities and keep abreast of developments in the digital marketing space
  • Manage a sizeable marketing budget autonomously
  • Immerse yourself in data and make insight-driven decisions to optimise our campaigns

Requirements

  • A passion for our mission of making the world a happier place 😌
  • 5+ years experience in digital marketing as a proven leader, with a can-do team player attitude
  • Experience with Facebook Business Manager, Google Ads Manager / Tag Manager is key as well as App Store knowledge
  • Confidence in executing cross channel marketing campaigns including PPC, CPC and Affiliate
  • Good copywriting and proofreading skills with an excellent attention to detail
  • Experience in marketing mobile consumer apps
  • Understanding of marketing attribution models
  • A data-driven, analytical approach, with experience in data reporting tools
  • An enthusiastic and self-motivated nature, always looking for ways to improve


Working At MindLabs

We think that in order to change the world, you need to first believe that you can change the world. And so our team is fundamentally optimistic by nature.

Everything we do is for our users, and because we're helping to improve something as important as their mental health, we make sure to craft products with the utmost care and highest attention to detail.

But most importantly, we want you to have fun while you're doing your life's work. We promote your wellbeing with regular socials, daily classes live in our office, industry-leading perks, and generous compensation, so you can rest assured knowing you'll be surrounded by teammates who are just as motivated as you are to change the world for the better.

We also offer some amazing benefits to attract only the best:

  • Holidays: 27 days paid holiday every year (excluding bank holidays). And we want you to use them all!
  • Stock Option Scheme: We run an employee share option scheme so you can have ownership in the company's future
  • Family: 22 weeks at 100% full pay for the primary caregiver (if you've worked for us for over 52 weeks)
  • Mental Health: Free opt-out mental health coaching, daily mind classes, and an in-office massage every month
  • Birthdays: Have a day off on your birthday (on us) and the best cake in London to celebrate!
  • Remote Working: At MindLabs, you have the option to work remotely; from home, from your local coffee shop, wherever you can get the job done.
  • Pension: We add an extra 3% of your gross salary to your pension pot every month
  • Equipment: We give you all the tools you need to work effectively, including a new MacBook, monitor, and keyboard
  • Socials: Regular socials, fun activities, and yearly retreats (all optional, but we'd love for you to be there)
  • Referral Bonus: We'll pay you a cash bonus for every new team member you refer after they pass their probation

Who are we?

We're a team of experienced product founders, video producers and mind experts. We're backed by amazing investors like PROfounders Capital (MADE), Passion Capital (Monzo), Seedcamp (Transferwise, Revolut), Slack Fund (Hopin, Notion) and the brains behind consumer brands like Sky, Zoopla, Uber, Carwow and many more.

We've previously created digital communities with millions of passionate followers. We want to do the same in the mental health space.

Read more about us on our website: https://wearemindlabs.com/

 

Additional information

  • Remote status

    Flexible remote

We usually respond within two weeks

Or, know someone who would be a perfect fit? Let them know!

Perks of the job

  • 🏝 Holidays

    27 days paid holiday every year (excluding bank holidays), as well as a day off on your birthday!

  • 📈 Stock option scheme

    We run an employee share option scheme so you can have ownership in the company's future

  • 👪 Family

    22 weeks at 100% full pay for the primary caregiver (if you've worked for us for over 52 weeks)

  • 🧠 Mental Health

    Free opt-out mental health coaching, daily mind classes, and an in-office massage every month

  • 🧑‍💻 Remote Working

    At MindLabs, you have the option to work remotely; from home, from your local coffee shop, wherever you can get the job done

Already working at MindLabs?

Let’s recruit together and find your next colleague.

email
@wearemindlabs.com
Teamtailor

Applicant tracking system by Teamtailor